Week 1 Homework — Find Your Hero Product

Start Here

Member Details

Your name Brand name (or working name) City WhatsApp number Current stage

💡 How this works: Complete one day at a time. Your answers save automatically in this browser. On Day 5, press “Generate My Submission” and send the result to Benker on WhatsApp.

Day 1

5 Pillars + Product Casting

🎯 Goal: Write each of the 5 Pillars from your own life experience — minimum 10 lines each. Be honest, not impressive. Your niche is hiding inside these pillars. Then cast your products: Hero, Heroine and Comedy.

Pillar 1 — 💥 Breakthrough

What breakthroughs have you had in life? What struggles did you overcome? What transformation do you want to create for others? Write at least 10 lines from your experience.

0 / 10 lines

Pillar 2 — 🤝 Contacts or Community

Who do you know? Which communities are you part of (college, work, hobby, religious, local)? Who already trusts you and could become your first customers? At least 10 lines.

0 / 10 lines

Pillar 3 — 🌴 Lifestyle

How do you live? What lifestyle do you love or dream of? What do people in that lifestyle wear, value and spend on? At least 10 lines.

0 / 10 lines

Pillar 4 — 🎨 Talent

What are you naturally good at? What do people ask your help for? Which skills (design, selling, speaking, organising) can power your brand? At least 10 lines.

0 / 10 lines

Pillar 5 — 💼 Business

What business experience or knowledge do you have? What have you sold before? What do you understand about money, margins and customers? At least 10 lines.

0 / 10 lines

🔒 Cross-check & Finalize

Where do your pillars overlap? Finalize your niche direction based on all 5 pillars.

🦸 Hero Product — your main money-maker

Why this product? Who buys it? Why will they choose YOU? Write at least 10 lines.

0 / 10 lines

💃 Heroine Product — the supporting bestseller

The product that attracts customers and complements your Hero. At least 10 lines.

0 / 10 lines

😄 Comedy Product — the easy entry item

The fun, low-price product that brings people into your brand easily. At least 10 lines.

0 / 10 lines

Day 2

Customer Reality Check

🎯 Goal: Talk to 5–10 real target customers. Golden rule: listen first, never pitch your idea. Their exact words become your future marketing language.

Your 5 questions (ask these, in this order)

1. What did you last buy in this category (t-shirt / kurti / etc.)?
2. What made you choose that brand?
3. What annoyed or disappointed you about it?
4. What would make you switch to a new brand?
5. How much do you usually spend on this?

How many people did you talk to?

Their exact words (customer quotes)

Write at least 5 real quotes. Copy their words exactly — don't summarise.

1

2

3

4

5

6

7

Biggest surprise from these conversations Did customers show real excitement for a product like yours?

Day 3

Competitor Scan + Review Deep-Dive

🎯 Goal: Study 5 brands, then collect 10 positive + 10 negative reviews from Amazon, Myntra, Flipkart, Instagram or Google. Positive reviews = your minimum standard. Negative reviews = your golden opportunity.

The 5-brand table

Brand

Price range

Bestseller

What customers praise

What they complain about

✅ Top 10 positive reviews — what you must ALSO deliver

1

2

3

4

5

6

7

8

9

10

❌ Top 10 negative reviews — what you can FIX (your only-ness hides here)

1

2

3

4

5

6

7

8

9

10

Insight summary (3 lines)

1. What I must match (from positive reviews) 2. What I will fix (from negative reviews) 3. My one-line advantage

⚠️ Honest Checkpoint

If customers showed no excitement (Day 2) AND competitors are already doing your idea better with nothing meaningful for you to fix — go back to your 5 Pillars and pick another. Restarting today costs 3 days. Restarting after launch costs lakhs.

✅ My idea passed — customers showed interest AND I found real gaps to fix. I continue. 🔄 Being honest — my idea is weak. I'm going back to my 5 Pillars and restarting Day 1 with a stronger pillar.

Day 4

Hero Product Definition

🎯 Goal: Using your Day 2 + Day 3 findings, define your hero product completely. Every answer here must connect to something a customer said or a competitor's weakness.

Hero product name / type Fabric (type, GSM, quality reason) Fit Design direction Price point (₹) Your "only-ness" — the ONE reason customers choose you over competitors

Day 5

Market Cap + Lock-In

🎯 Goal: Size your realistic Year-1 market with the bottom-up formula, then generate your final Declaration and submit it to Benker for review before Week 2.

Bottom-up market formula

Reachable customers (realistic, year 1)

×

Average order value (₹)

×

Purchases per year

Your realistic Year-1 market ₹ 0

How will you reach these customers? (Instagram, exhibitions, WhatsApp, resellers…)

Final Declaration

My niche in one line My hero product in one line One customer quote that proves demand My commitment for Week 2

🏁 Ready to submit?

This creates your full Week 1 summary. Copy it and send to Benker on WhatsApp, or download it as a file.